Your patients are searching.
They're just not finding you.

You do extraordinary clinical work. But online, the practitioners getting found are the ones who know how to communicate it. That's where I come in.

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Brilliant practitioners are invisible online every single day.

Not because their work isn't good enough. Because they're communicating like clinicians, not creators. The expertise is there. The translation is missing.

Patients don't search for "functional neurology protocols." They search for "why do I feel dizzy when I stand up." If your content doesn't meet them where they are, the algorithm never shows it to anyone.

What most practitioners do

  • Post when they remember to
  • Use clinical language patients don't search for
  • Hope the algorithm picks it up
  • Record once, post once, move on
  • Wonder why nothing grows

What we engineer

  • Strategic topics from real patient communities
  • Hook-first scripts in patient language
  • 4-layer hook system tuned to the algorithm
  • 15+ videos/month, edited for retention
  • Measurable growth in followers and consultations

90-day case study

One account. Zero to ten thousand.

10K

Followers

3M

Views

20%

More Consultations

90%

From the For You Page

"They weren't just sharing content. They were sharing relief, clarity, and a renewed sense of possibility."

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The method

Four hooks. Three seconds. One scroll stopped.

A high-performing video is not one element. It's four layers working simultaneously in the first three seconds.

1

Verbal Hook

The spoken line that opens the video. A clear promise tied to a real patient problem.

2

Text Hook

On-screen text that reinforces the verbal hook without repeating it. Large, bold, instant clarity.

3

Visual Hook

What the camera sees. Props, movement, composition. Choreography for the algorithm.

4

Audio Hook

Intentional sound in the first seconds. A paper shuffle, a click, a heartbeat. Subtle, but it stops the thumb.

The engagement

One practitioner. One strategist. Full build.

I embed in your niche, research your patient communities, write your scripts, direct your content, and edit every video. You show up and be the expert. I handle the rest.

  • Niche research and patient community immersion
  • Strategic topic selection and structured outlines
  • Hook-first scripts in patient language
  • Talent direction for on-camera presentation
  • 15+ fully edited videos per month
  • Caption strategy, hashtags, and posting
  • Audience engagement and community building
  • Monthly performance review
$4,000/month

3-month minimum engagement

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Kristi Maiella

Your strategist

Kristi Maiella

Former professional dancer. Five years bedridden with POTS and ME/CFS. Functional neurology changed everything. Now I help the practitioners doing that kind of work get found by the patients who need them.

I approach content the way I approach choreography: structure, intention, emotional arc, precision. Nothing wasted.

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